About us

GUSH is a Saudi luxury fashion brand founded in 2014 under Dana Treasures Company,
born from the creative vision of designer and artistic director Felwa Al Gushayan.

At GUSH, we believe that true elegance begins with a story —
a narrative woven through sculptural silhouettes, refined craftsmanship, and a distinctive Saudi aesthetic.

Our collections

reflect the harmony between modern geometry and timeless femininity,
brought to life through three signature lines

  • House of Couture, redefining sculptural elegance and artisanal craftsmanship.

  • GUSH Signature, offering contemporary everyday luxury with geometric sophistication.

  • GUSH Heritage, reviving Saudi heritage through abayas and linen flows that blend authenticity with modern grace.

Every design carries an echo of light, architecture, and emotion — crafted for the woman who embodies both quiet elegance and confident strength.

Some of your questions answered here

We get a lot of questions about our course. You can get any answers.

Contact us
Do you have a physical store?

Yes, we are located at Prince Sultan Bin Salman Bin Abdulaziz Street, Al Wurud, Riyadh. You are welcome to visit and explore our latest collections.

Do you offer online shopping and delivery?

Yes, you can shop directly through our website. We provide delivery across Saudi Arabia.

How do I know my size?

We provide a detailed size guide on each product page. You can also contact our team for personal assistance.